Boeing said Monday it expects to launch a new larger variant of the 737 MAX family, the MAX 10, by year-end.
This latest chess move between Boeing and its great rival Airbus, which had been telegraphed for some time, aims at reducing Boeing’s growing lag in orders for the largest single-aisle jets. But there’s considerable skepticism in the industry that this new model will achieve that outcome.
Boeing vice president of marketing Randy Tinseth, speaking at the annual Americas conference of the International Society of Transport Aircraft Trading (ISTAT) in San Diego, said the planemaker has extended business offers to some airlines that are possible launch customers for the new jet.
The MAX 10 will fit into a segment of the market where the Airbus A321neo has been dominating against the 737 MAX 9.
As a result, Boeing’s new 737 MAX family trails well behind Airbus’s new A320neo family. With almost 1,400 orders for the A321neo alone, Airbus has a total of just over 5,000 neos ordered, compared to about 3,600 MAXs.
Though Boeing won’t break out its MAX sales by model, it’s clear the MAX 9 has sold poorly compared to the A321neo.
On the sidelines at ISTAT, Toby Bright, a former head of sales at Boeing and now chief executive of aircraft lessor Jackson Square Aviation, said the MAX 10 adds some confusion in the market for buyers like him.
Like most lessors, Bright said, he’s been hesitant to invest in the MAX 9 because it has a small customer base and lessors need to
Article source: http://www.spokesman.com/stories/2017/mar/07/boeings-plan-for-bigger-737-max-meets-with-industr/

