Model Airplanes

SpaceX debuted a more reusable, higher-thrust model of the Falcon 9 rocket Friday, hauling Bangladesh’s first communications satellite into orbit from Florida’s Space Coast.

The successful launch propelled SpaceX closer to launching astronauts for NASA, which will fly on the same “Block 5” model of the Falcon 9 rocket that flew Friday.

Musk said the enhanced launch vehicle will also be easier to reuse, moving toward the California-based space transport company’s ambitious mission of drastically cutting launch costs and building settlements on other worlds.

The launcher’s window-rattling blastoff from Kennedy Space Center’s pad 39A, the historic complex once used by NASA’s Saturn 5 moon rocket and numerous space shuttle missions, occurred at 4:14 p.m. EDT (2014 GMT) Friday.

Turning toward the east, the 229-foot-tall (70-meter) Falcon 9 rocket arced over the Atlantic Ocean with the Bangabandhu 1 communications satellite, a French-built spacecraft destined to provide television and data relay services for the Bangladesh Telecommunication Regulatory Commission.

A launch try Thursday ended at T-minus 1 minute after computers on-board the Falcon 9 detected an out-of-bounds parameter. No such glitches appeared during Friday’s countdown.

In a feat once considered by many to be too daunting to attempt, the Falcon 9’s 15-story first stage booster made a pinpoint landing on SpaceX’s sea-going drone ship “Of Course I Still Love You” parked nearly 400 miles (630 kilometers) east of Cape Canaveral in the Atlantic Ocean.

Marketers with blind faith in adtech and martech are at risk of putting advertising in front of people who were going to buy anyway and waste time and money on useless personalisation activities.

This was the message from IAG’s director of media and technology, Dr Willem Paling, and one-to-one marketing director, Jason Ridge, who took to the stage at CeBIT 2018 to discuss where and when to use AI-enabled martech, and why it’s vital to set the right goals around it.

Ridge said all consumers expect personalised experiences, and marketers can throw data into AI platforms to ensure the content coming out of their tech engines is personalised. But IAG is starting to ask if it really needs the technology to achieve relevance.

“No one will say delivering customers’ personalisation isn’t a good thing. However, Amazon has hundreds of millions of products, and Facebook has millions of advertisers, and given the opportunity to put a product or content in front of customers, they are left with a dilemma of which product or content to put in front of which customer. So of course it makes sense to use AI or ML to do this,” Ridge said.

The problem is not how marketers are doing personalisation, it’s about when it makes sense to do it, Ridge said.

“For us, we’re only dealing with three products. As much as we’d like to think people are engaged with insurance, the reality

Article source: https://www.cmo.com.au/article/641243/iag-marketers-must-end-blind-faith-martech-adtech/

A trip to the beaches of Northwest Florida took a little longer than expected after a flight was turned around for a windshield issue.

Southwest Flight 3786 was headed from Dallas Love Field to Northwest Florida Beaches International Airport in Panama City, Florida when it turned back to Dallas over Northern Louisiana.

According to the airline, the crew of the flight decided to turn back to Dallas for a maintenance review of the aircraft’s flight deck windshield.

The company said the 135 customers were sent to Panama City Beach on another aircraft and will arrive about two and a half hours late. The original aircraft will be taken out of service, according to Southwest officials. 

Southwest Mechanics Critiqued for Finding Safety Issues: FAA

A whistleblower was questioned by management after revealing a problem on some 737s in an area of the plane he wasn’t assigned to inspect.

(Published Friday, May 4, 2018)

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