
LOS ANGELES (WOMENSENEWS)– Four years ago Hollywood marketing exec Seth Matlins had a rude awakening that prompted him to scrutinize the industry to which he’d devoted most of his career.
“When my daughter was 4, I began to look at the world through the eyes of a girl, and I was horrified,” said the former executive for the Creative Artists Agency and Live Nation. “All I saw were the human-made obstacles to her happiness . . . so I left these fairly high-powered lucrative jobs. (Addressing) sexualization and objectification of girls and women is where I first started.”
In 2010 Matlins founded FeelMoreBetter.com, his company to promote girls’ self-esteem through an online forum, lobbying industry and media to change “the beauty culture” and selling T-shirts with the slogans “Not Photoshopped” and “Suck it Barbie,” among others.
Matlins’ organization, which carries the tagline “leading the fight against whatever hates on your happy,” was instrumental in crafting the Article source: http://womensenews.org/story/crime-policylegislation/140818/bill-targets-weapons-mass-perfection-advertising




