Most people who attended last week’s International CES confab were dazed by the vast array of new gadgets. But one of the most important demonstrations centered on a piece of Hollywood content: Fox impressed some attendees by showing them a specially produced clip that could have been (but wasn’t) taken from its recent film Wild. Those who put on a pair of Samsung Gear VR virtual reality goggles, which works with a Samsung Note smartphone, found themselves with a 360-degree view of the Pacific Crest Trail and in the middle of a conversation between Reese Witherspoon and Laura Dern. Viewers had to turn their heads back and forth to see whoever was talking.
The experiment illustrated the kind of contribution studios believe they can make to virtual reality, an all-encompassing new medium that’s mostly been used to showcase video games and clips of nature, sports events and rock concerts. Hardware makers crave more compelling content: Samsung, Facebook’s Oculus, Razer, Intel, and HP were among the companies displaying VR products at CES. In its opening-day presentation, Samsung trotted out The Walking Dead producer David Alpert, who said his Skybound Studios will produce a “mystery suspense thriller” for the manufacturer’s platform.
But can VR become a real business? Fox Home Entertainment Worldwide President Mike Dunn is on the front line of executives who are determined to find out. He shepherded the clip of Wild-The Experience at CES and also talked up VR at Samsung’s event. I sat down with him to discuss the challenges and opportunities for scripted content in VR. Here are his thoughts,
Article source: http://deadline.com/2015/01/virtual-reality-hollywood-wild-fox-mike-dunn-interview-1201345486/