By Chris Sloan / Published February 9, 2014 / Photos by author
Article first appeared in Airways magazine in August 2011
The Boeing Customer Experience Center (BCEC) is located just a few miles from Boeing’s narrow-body 737 plant in Renton, Washington. On first glance, it seems like a traditional mock-up center, but as you will see, it goes far beyond that.
You’ve heard the phrase “seeing is believing.” At the BCEC, airlines are exposed to dramatic and interactive physical and hybrid virtual exhibits designed to establish a business and even emotional case for them to “buy Boeing.”
With billions of dollars at stake and ramifications that can last multiple decades; these decisions are not taken lightly by Boeing or its customers. Amidst this high stakes and ultra-competitive back-drop, Boeing set out to create a marketing tool that demonstrates how customer-centric it is with products and services that are world-class in innovation, technology and lifetime fleet support—and how choosing Boeing will strategically advance their business plans.
Wait a minute! Does this sound like a litany of marketing speak? As we said before, “seeing is believing.”
As with the Dreamliner Gallery, the pedestrian exterior of the Boeing Customer Experience Center doesn’t exactly scream “experience.” In fact, the rather mundane facade seems to almost intentionally belie the fascinating showcase that exists beyond the front doors.
In the lobby, you are immediately struck by the decorative Boeing-themed aviation artwork depicting current products, yet
Article source: http://airwaysnews.com/blog/2015/02/09/best-of-airways-magazine-exploring-new-frontiers-at-the-boeing-customer-experience-center/