New Frontiers at the Boeing Customer Experience Center

By Chris Sloan / Published February 9, 2014 / Photos by author
Article first appeared in Airways magazine in August 2011

boeing-customer-experience-center-renton-wa_14892The Boeing Customer Experience Center (BCEC) is located just a few miles from Boeing’s narrow-body 737 plant in Renton, Washington. On first glance, it seems like a traditional mock-up center, but as you will see, it goes far beyond that.

You’ve heard the phrase “seeing is believing.” At the BCEC, airlines are exposed to dramatic and interactive physical and hybrid virtual exhibits designed to establish a business and even emotional case for them to “buy Boeing.”

With billions of dollars at stake and ramifications that can last multiple decades; these decisions are not taken lightly by Boeing or its customers. Amidst this high stakes and ultra-competitive back-drop, Boeing set out to create a marketing tool that demonstrates how customer-centric it is with products and services that are world-class in innovation, technology and lifetime fleet support—and how choosing Boeing will strategically advance their business plans.

Wait a minute! Does this sound like a litany of marketing speak? As we said before, “seeing is believing.”

As with the Dreamliner Gallery, the pedestrian exterior of the Boeing Customer Experience Center doesn’t exactly scream “experience.” In fact, the rather mundane facade seems to almost intentionally belie the fascinating showcase that exists beyond the front doors.

boeing-customer-experience-center-renton-wa_14893In the lobby, you are immediately struck by the decorative Boeing-themed aviation artwork depicting current products, yet

Article source: http://airwaysnews.com/blog/2015/02/09/best-of-airways-magazine-exploring-new-frontiers-at-the-boeing-customer-experience-center/

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Bill Haglund: It’s a bird, it’s a plane, it’s a … drone

It sometimes seems that you can’t turn pick up your newspaper, or turn on your television, without reading or hearing a story about drones.

They’re seemingly everywhere. We hear about the wonderful uses for drones – they’ve become an integral part of our nation’s war on terrorists around the globe. They can fly missions into enemy space and complete the dangerous reconnaissance missions without placing our brave soldiers in harm’s way, or they can fly into an enemy stronghold and deliver a lethal bomb.

Now, we’re told that at least one company has plans to use drones to deliver packages to its on-line customers.

While there are obviously countless good uses for drones, there are also the negatives. We’ve heard of drones flying over the White House and too near other sensitive locations in our nation’s capital.

We’ve heard of drones being used by Peeping Toms. We’ve heard of drones flying into flight patterns of commercial aircraft.

Of course, those negatives have brought preventative responses in areas. On recent example of that was the Super Bowl, where drones were forbidden from the air.

With all the buzz about drones, it’s hard not to recall my own doomed flirtation with flight.

There’s a picture of me, as a little boy, sitting in my older cousin’s airplane pedal car. I’d imagine it was taken around 1946, or so, given the fact that I hadn’t yet had my first-ever haircut. Now, my cousin cherished his airplane pedal car and swore one day he would actually become a pilot. He did.

Article source: http://amestrib.com/opinion/bill-haglund-it-s-bird-it-s-plane-it-s-drone

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Sun setting on RadioShack, once a DIY hub – Waco Tribune

As bankrupt RadioShack begins liquidating stores here and around the country, it will leave more than vacant spots in strip malls. For many lifelong tinkerers, it’s like the loss of an ailing friend.

The Bellmead store is among 1,110 stores that RadioShack announced it would close by the end of March. The store’s manager declined comment, but store shelves Monday were emptying, and hand-lettered signs said: “All sales final.” No clearance sale had begun as of Monday.

The store at 4300 W. Waco Drive is not on the list of closures, but employees were telling customers that its fate would be decided in March.

As part of a Chapter 11 bankruptcy deal late last week, the Fort Worth-based company said it would close up to 2,100 of more than 4,000 U.S. stores, and others may be auctioned off next month. Sprint is seeking to acquire some

Article source: http://www.wacotrib.com/news/business/sun-setting-on-radioshack-once-a-diy-hub/article_3b0aa822-4115-5707-b367-81940bd37ed9.html

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Yesterday in Marshfield: Feb. 9 – Marshfield News

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Article source: http://www.marshfieldnewsherald.com/story/life/2015/02/09/yesterday-marshfield-feb/22948851/

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Chris Sloan talks aviation, MIA and his favorite flight ever

Chris Sloan is known in some circles as an “AvGeek,” — a term for an aviation enthusiast that he does not mind at all.

He tries, for example, to be on the first flights for every new generation of aircraft, a quest he describes as “nerdier than a Star Trek convention.”

What started as a 5-year-old’s fascination with the universe of Miami International Airport has turned into a full-time job for Sloan, editor-in-chief and publisher of web publication Airways News and associate editor of the monthly Airways Magazine.

Airways News, which publishes online at AirwaysNews.com, got its start as the history-focused site Airchive.com in 2003, which Sloan founded as a kind of online aviation history museum. Over time, his coverage turned to more current happenings in the airline world, and last year Airchive formed a strategic alliance with Airways Magazine, which prints about 25,000 copies every month worldwide.

As part of the alliance, the site rebranded as AirwaysNews.com (although the historic Airchive content still exists as part of the new entity). Airways Magazine, which had headquarters in Idaho, was purchased by aviation reporter Enrique Perrella, now the publisher and editor-in-chief. The magazine was relocated to Miami.

Both publications are refining their focus: The print magazine has re-launched with a new look and more topical stories as well a long features; an app for smartphone and tablets rolls out in March. And the website has positioned itself as a go-to source for breaking news and analysis about the industry while also targeting enthusiasts and “high-yield” passengers.

“If

Article source: http://www.miamiherald.com/news/business/biz-monday/article9487511.html

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Everett hangar is where jetliners go for repairs

EVERETT — The airplanes were packed inside a nondescript hangar at Paine Field like jigsaw puzzle pieces.

They were being taken apart, inspected, repaired if necessary, refitted and reassembled.

Inside a Boeing 737, everything — seats, siding, insulation, lavatories and galleys — had been removed. In the back, two mechanics installed new floor beams. In the cockpit, all the flight displays, gauges and dials had been removed, leaving wire bundles hanging out. A mechanic, sitting on a wooden box where a pilot’s seat had been, inspected the bundles.

Outside, a mechanic straddled one of the single-aisle jetliner’s engines, which had been uncovered for examination.

It was just another day at Aviation Technical Services at Paine Field. The company provides maintenance, repair and overhaul services, known in the aviation world as MRO, for commercial airliners.

It is the state’s second-largest aerospace employer, and one of the biggest MRO companies on the West Coast.

Passenger airplanes must be regularly inspected and repaired. When an airline buys or leases a previously used airplane, the interior is overhauled and replaced with its own interior and seating layout. Airlines carefully choose an airplane’s layout to fit their business model.

Aviation Technical Services has expanded in recent years. In 2013, it opened a facility in Moses Lake in Central Washington. Last year, it opened a Midwest facility in Kansas City, Mo., and it bought Texas Air Composites, a Fort Worth-based MRO firm that specializes in composite materials.

“We need to spend a little time digesting,” said Gabe Doleac, senior vice president for strategy and

Article source: http://www.columbian.com/news/2015/feb/08/everett-hangar-is-where-jetliners-go-for-repairs/

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‘The Walking Dead’ Mid-Season Premiere Recap: The Group Loses Another …

The Walking Dead airs Sundays at 9pm on AMC.nn

(Image courtesy of AMC)

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Slideshow‘The Walking Dead’: 19 Shocking Moments from ‘Coda’

Article source: http://www.buddytv.com/articles/the-walking-dead/the-walking-dead-mid-season-pr-55650.aspx

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