Four hundred years.
And scientists are still at it. Chasing odd questions. Trying things that might not work. Driven by curiosity, not short-term profit.
Plenty they can teach us entrepreneurs about innovation.
What can a world expert on science commercialization tell us here?
Armed with a PhD in physics, Alistair Brett is a long-time consultant for the World Bank, and also the International Technology Commercialization advisor at T2VC — a Silicon Valley venture firm that designs ecosystems to stimulate innovation.
In my interview with Brett, he shared valuable ways to improve your innovation mindset.
So let’s dive in.
1) Think in terms of models.
What is a model? It’s a way to approach complex problems. Lifted straight from the scientific method.
Simply put, you break things down and simplify. Say, you got an idea for a visual way to make it easier to browse for books. So you break it down: how do people currently find books? They go to Amazon. And they use a grid-based layout to browse.
That’s a model: it’s not 100% correct (some people don’t browse a grid, they type and search), but captures a basic behavior.
So how do you test your idea? Reinvent Amazon and build your new layout on top? Nope. You build the layout and grab some book lists off Amazon. You don’t reinvent.
“What often happens…is that too much reinventing is going on.” says Brett.
But if you model — break
Article source: http://www.huffingtonpost.com/harry-red/get-your-lab-coat-3-innov_b_7450388.html


