July 25–Chicago-based Boeing turns 100 next year, and a book about the company — essentially an authorized corporate history coffee-table book — explores its history and participation in such monumental events as modernizing air travel, dropping atomic bombs and putting a man on the moon.
“Higher: 100 Years of Boeing,” $35, by business journalist and book author Russ Banham, goes for 192 pages and is due to be released Aug. 4, complete with what the company says are never-before-released photographs and inside stories.
It traces the company from its start by Bill Boeing in a boathouse in Seattle in July 1916 to becoming the world’s largest aerospace company and a technology innovator.
Besides embarking on its 100th year this month, Boeing on July 1 entered a new era of leadership as Boeing CEO Jim McNerney, who has led the aerospace giant for the past decade, stepped down and handed the reins to Chief Operating Officer Dennis Muilenburg, who joined the company as an intern 30 years ago.
“We will sharpen our strategies to win, we will accelerate our pace of progress,” Muilenburg said in a conference call Wednesday about the company’s quarterly profits. The company will succeed by “leading through innovation, investing in our people and making our second century even better than our first,” he said.
The Boeing book includes photos and stories about commercial aircraft, from the Model 80, the first plane built with passenger comfort in mind, to the massive double-decker Boeing 747, to its most recent offering, the highly efficient
Article source: http://www.aviationpros.com/news/14049839/boeings-100-years-captured-in-new-book
