Paul Maritz, the former chief executive at VMware
vmw
and Pivotal after a stint as a top exec at Microsoft, is joining the board of BoldIQ.
The Bellevue, Wash. company focuses on helping companies allocate and schedule big, expensive resources—airplanes, trucks, medical technicians—efficiently, using technology built at Dayjet, a company that helped business people share private jets.
Maritz has history here. He invested in Dayjet, which had great technology but bad timing. “The short version is that I inherited BoldIQ out of Dayjet which was ahead of its time, trying to be the Uber for the private jet business 15 years ago. Unfortunately, it didn’t survive the crash of 2008,” Maritz told Fortune in an interview.
Paul Maritz Stepping Down as CEO of Pivotal
But Dayjet’s scheduling and logistics technology lives on in BoldIQ.
The BoldIQ-Uber comparison only goes so far, Maritz said. “Uber doesn’t require as complex a model because it draws on a huge number of drivers. The air taxi business deals with precious resources. Being able to efficiently schedule them to get more than one passenger on each plane required advanced software,” he noted.
EasyJet’s CEO on why running an airline sucks.
BoldIQ, which has raised just under $8 million in venture funding, is applying that technology to all sorts of businesses including freight delivery, home appliance repairs, hospital staff scheduling, and, yes, aviation.
The appliance service model is illustrative. In
Article source: http://fortune.com/2016/03/08/paul-maritz-joins-boldiq-board/