While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.
Many advertising tactics seen in 2016 have included interesting videos, social influencers and on-site installation aimed to capture the millennial audience and to stay noticeable. Brands, designers and manufacturers have taken on a wide range of subjects within these efforts that include humorous, serious and artful touchpoints.
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Here are the top 10 advertising efforts of 2016, in alphabetical order:
Still from Audi’s The Comeback
German automaker Audi casted the ideal advocate for pilotless driving in its latest promotional film.
The automotive industry has been neck-in-neck is developing functional, real-world autonomous driving, whether consumers are ready for the advances in technology or not. In Audi’s “The Comeback,” the automaker showed how autonomous driving can be a revitalizing experience for those tired of their day-to-day reality.
Shared by Audi Germany on it’s YouTube channel, The Comeback went viral due to its use of humor to promote its latest technological innovations. As of press time, on YouTube alone, the film has 1.7 million views and counting (see story).
For its latest campaign, department store chain Barneys New Article source: https://www.luxurydaily.com/top-10-luxury-advertising-efforts-of-2016/
