Top 10 luxury advertising efforts of 2016

While the luxury sector is slow to take on new strategies, those that chose to be unique and innovative stood out among the rest in 2016.

Many advertising tactics seen in 2016 have included interesting videos, social influencers and on-site installation aimed to capture the millennial audience and to stay noticeable. Brands, designers and manufacturers have taken on a wide range of subjects within these efforts that include humorous, serious and artful touchpoints.

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Here are the top 10 advertising efforts of 2016, in alphabetical order:

Still from Audi's The Comeback Still from Audi’s The Comeback

German automaker Audi casted the ideal advocate for pilotless driving in its latest promotional film.

The automotive industry has been neck-in-neck is developing functional, real-world autonomous driving, whether consumers are ready for the advances in technology or not. In Audi’s “The Comeback,” the automaker showed how autonomous driving can be a revitalizing experience for those tired of their day-to-day reality.

Shared by Audi Germany on it’s YouTube channel, The Comeback went viral due to its use of humor to promote its latest technological innovations. As of press time, on YouTube alone, the film has 1.7 million views and counting (see story).

For its latest campaign, department store chain Barneys New

Article source: https://www.luxurydaily.com/top-10-luxury-advertising-efforts-of-2016/

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2016 Year in Review: Business Aircraft Milestones and a Look Ahead

With 2016 ending on an off note in terms of overall aircraft deliveries and total billings, many in the industry believe a business aviation resurgence is on the horizon, and when it comes, it will be fueled by the arrival of new aircraft on market. As Pete Bunce, president and CEO of the General Aviation Manufacturers Association (GAMA), noted, “What is encouraging is that every GAMA airplane and rotorcraft manufacturer has a new product development program recently completed or currently under way, so optimism for the future runs high.”

This past year saw its share of milestones from the airframers, from new product introductions to first flights, and from long anticipated certifications, to entries-into-service. Likewise, the OEMs trimmed some once popular products from their lineups, either with the advent of improved replacement models, or in an effort to occupy their particular niches more fully.

 ​Cessna Dropped Citation CJ2+ from Lineup

The Cessna Citation CJ2+ is no longer in production, as the Citation M2—an upgraded CJ1 with Garmin G3000 avionics—and CJ3+ “have proved to be a great fit for our customers,” a Textron Aviation spokeswoman confirmed in early January. The CJ2+ (525A) has been built on the same production line as the CJ3+ and CJ4, so “we could build it if required for a customer mission,” she said. However, the CJ2+ is no longer listed in the Citation product line-up.

The CJ2 entered service in 2000 and was the

Article source: https://www.ainonline.com/aviation-news/business-aviation/2016-12-27/2016-year-review-business-aircraft-milestones-and-look-ahead

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Russia grounds fleet of newest aircraft over safety issues

MOSCOW • The Russian aviation authorities have grounded the country’s fleet of its newest model of civilian airliner, the Sukhoi Superjet 100. The move came after metal fatigue, a problem usually associated with older airplanes, was discovered in the tail section of a new Sukhoi plane, according to Rosaviatsia, the regulator.

The grounding last Friday is the latest setback for the Russian aircraft. The plane model is important as a test of whether Russia’s military aerospace prowess can translate into a successful civilian product. The manufacturer, Sukhoi, is best known as the maker of military jets flying over Syria.

Most other Russia-made civilian planes, once a workhorse fleet of wide- and narrow-body craft, are flown only by regional airlines, and the ageing planes are plagued by safety problems.

Rosaviatsia ordered the Sukhoi planes grounded pending inspections after a regional carrier, IrAero, reported finding metal fatigue in a component in the tail wings of one plane, according to Regnum, a non-governmental Russian news agency.

The agency grounded the fleet to determine whether similar problems were appearing in other planes, most of which have been flying for only a few years.

After the latest announcement, Russian national airline Aeroflot, a major Sukhoi customer, last Saturday cancelled 21 flights scheduled on domestic routes during the holiday season.

Sukhoi said in a statement that it was conducting inspections of the entire fleet “to support airworthiness of the civilian Sukhoi planes”. The defect “of one element of the tail portion” could not cause a crash, but “all the same airlines

Article source: http://www.straitstimes.com/world/europe/russia-grounds-fleet-of-newest-aircraft-over-safety-issues

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Holiday time Ladson muscle car cruise-in turns out regulars, impulse show-goers

Kevin Harrell lifted his daughter Christina, 2, from the back seat of his polished auto classic that turned 59 the year she was born.

The blue-green 1955 Chevrolet Bel-Air’s family roots track back another generation. “That was my Dad’s car,” said Harrell, of Summerville, who showcased the coupe at the twice-weekly Lowcountry Muscle Car ride-up at Sonic Drive-in on College Park Road.

The hobbyist mechanic and his collector father, James, worked together to restore the two-door, which the younger Harrell said has “a few years on it now.” They affixed an airplane-styled hood ornament and installed a 396-cubic inch big block Chevy engine — the original for the model was a straight six-cylinder. “There’s lots of (exacting, reproduced) parts for these cars,” said the junior Harrell, gently holding Christina against his shoulder as they headed to the eatery.

Dad and pre-school daughter arrived on a comparatively quiet night. In attendance were less than two dozen models including street rods, high-performance Mustangs, Camaros and Corvettes, a Harley-Davidson motorcycle, boxy Scion xB and side-by-side 1963 and ’66 Volkswagen Beetles — the newer one purchased a week ago after the owner traded a spiffy gold ’69 VW Bug. Still, the hardy show-goers were treated to warm weather eight days before Christmas. Employees at the ’50s style car hop informally judged the models. Drive-up lanes marked by lighted menu boards and electronic speakers accommodated most of the decked-out motor cars.

Lowcountry Muscle Car club and Street Rods Unlimited alternate weeks hosting Saturday evening cruise-ins at the drive-up restaurant

Article source: http://www.postandcourier.com/automotive/holiday-time-ladson-muscle-car-cruise-in-turns-out-regulars/article_c3d991fc-c661-11e6-9bbf-1b9a0521e777.html

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Camp lets kids play with principles of flight

As the six children sat around the table, busy with scissors and tape, one started humming a familiar tune.

The “Star Wars” theme seemed to be a fitting soundtrack for the morning’s activity, which was an exploration of science and technology.

The children were taking part in an aviation-education camp inside a hangar at Vancouver’s historic airport, Pearson Field. During winter break, the Pearson Field Education Center is offering the half-day sessions for kids in first grade through fourth grade.

This was not necessarily an introductory session. Several of the children have flown in airplanes, and 9-year-old Annika Morrow sees more of it in her future.

“I want to be a pilot when I grow up,” said Morrow, a fourth-grader at Pleasant Valley Primary School. “My dad says flying is in my blood. My great-grandfather was a pilot.”

Everett Pryor, 9, already knew the four principles of flight: lift, thrust, weight and drag.

But the camp gives children a hands-on opportunity to play with those principles.

“We want to make science fun,” said Garrett Schmidt, director of Pearson Field Education Center. “We want to give them the concepts of science, not get into the academics behind it. If we can coordinate scientific activities with play, that’s when learning happens.”

During that scissors-and-tape activity, the children built whirligigs. They cut the open end of their paper cones, creating petal-like wings that demonstrated the concept of lift when the whirligigs were released over a vertical wind table.

That was the goal, anyway. A camper accurately summed up an unsuccessful launch this

Article source: http://www.columbian.com/news/2016/dec/25/aviation-education-camp-vancouver-pearson-field-kids/

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MAHONEY: Jack sent off lovingly on a Wing and a prayer

Here’s an update on a September column I think many of you will be interested in because there was a terrific and warm response to the story when it ran.

Jack Frazier, who spent much of his last year building a beautiful model airplane (big enough to sit and ride around in) for a 7-year-old boy, died Nov. 27.

On Dec. 14, his long-time friends at Wing 447 (Royal Canadian Air Force Association) threw him a wonderful celebration of life.

Article source: http://www.hamiltonnews.com/news-story/7037446-mahoney-jack-sent-off-lovingly-on-a-wing-and-a-prayer/

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Do-it-yourself project produces a Christmas ‘village’

“It takes a lot of work to create something like this and a lot of time,” said Skogland. “Actually 15 years.”

Mary Maxim is the company where Skogland found some do-it-yourself yarn crafts all those years ago.  The kits Skogland bought come with a plastic canvas and yarn to create the building.

“There’s a lot of cutting and a lot of patience,” said Skogland, who has dedicated her time to these works of art since retiring in 1992 from Warren Local Schools.

The village may have been created by the hands of Skogland but each piece has been a gift to Fleming resident Kathy Morrow, 58, since the two have been friends. Both are retired Warren teachers and Skogland served as a mentor to Morrow at the beginning of her career. Skogland spent 31 years in the district teaching at Barlow-Vincent Elementary School and Warren Elementary School. The two worked very closely together, they said.

“I get two buildings twice a year,” said Morrow. “She has made me one for my birthday in February and Christmas. When she retired she wanted something to do so I showed her how to do these.”

Skogland said she hasn’t made a new building since 2008 due to tearing tendons in her shoulder as she was an active bowler, although she plans to try again.

“I have two houses to make if I want … I just don’t know if my shoulder will let me do it,” she said. “We went up to

Article source: http://www.newsandsentinel.com/news/local-news/2016/12/do-it-yourself-project-produces-a-christmas-village/

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