Icon has been working for close to a decade to bring the A5 to market, after first introducing the amphibian to the public at EAA AirVenture in 2008, billing the airplane as a new concept that would open general aviation to the masses, and collecting more than 200 deposits of $5,000 each from eager customers. The patience of those customers has been tested, and the business model has changed significantly in the ensuing years.
An Oct. 30 email from Icon Founder and CEO Kirk Hawkins explained that the company now has “clarity on the actual cost to make an A5. While the aircraft is significantly better than we first envisioned, it is also significantly more expensive. We must raise the price to build a sustainable business.”
The new price for the A5 with all available options is 50 percent higher than the company quoted in 2016, when it noted that the price was still an estimate subject to change. Hawkins said the $389,000 price for a fully loaded A5 is now firm, and will not change through 2018. The company expects some number of customers to take refunds rather than A5 deliveries.
“If you choose to take delivery of your A5, the good news is you may be able to get your aircraft much sooner than expected since there will be some open slots,” Hawkins wrote.
Hawkins also quoted a confirmed price of $269,000 for a base model A5, but noted that none of these will be delivered
Article source: https://www.aopa.org/news-and-media/all-news/2017/november/02/icon-hikes-a5-price
