David Neeleman, founder of JetBlue Airways Corp. and a serial airline entrepreneur, sees a way to make his next U.S. carrier stand out in a market where competitors large and small seem intent on shoehorning budget-minded travelers into cramped cabins.
The proposed airline, code-named Moxy, won’t be just another low-cost carrier. Neeleman plans to reboot the menu of services, offering passengers new ways to customize their experience, from legroom to food to price. In an interview, he described a “technologically advanced” carrier flying a mix of short hops and longer direct routes, all in Airbus SE’s newest single-aisle jet, the A220.
“JetBlue was a customer service company that just happened to fly airplanes,” said Neeleman, the majority investor in the new venture, speaking publicly of his plans for the first time. “Moxy will take that a little bit further. It will be a technology company that just happens to fly airplanes.”
Neeleman is looking to build on his knack for successfully starting airlines in an industry littered with failures. He co-founded Morris Air in the U.S. before selling it to Southwest Airlines Co. He also started Canada’s WestJet Airlines Ltd. and Brazil’s Azul SA, and is in a partnership that holds a 45 percent stake in Portugal’s national airline, TAP.
‘Not austere’
Investors and competitors are watching as Neeleman’s latest airline takes shape, starting with a deal unveiled in July for 60 of the A220 jets, which were developed by Bombardier Inc. and formerly known as the C Series. The carrier will be entering a
Article source: https://www.dallasnews.com/business/airlines/2018/09/21/moxy-jetblue-airways-founder-will-tech-company-just-happens-fly-airplanes