It’s only been a few years since IBM’s Watson technology beat Jeopardy! champions on US national TV.
Now Big Blue’s supercomputer is taking on an even tougher challenge: coming up with trip-planning advice that travelers find relevant.
IBM is licensing its Watson natural language-based cognitive service to new startup WayBlazer, a B2B service that will power the consumer applications of third parties such as direct marketing organizations (DMOs), hotel chains, airlines, and travel publishers.
The Austin-based WayBlazer claims to digest unstructured textual information and then provide advice and transactional recommendations to travelers.
WayBlazer says it can, with the help of Watson, use natural-language information to answer difficult questions like, “I’d like to go to a four-star beach resort in January with my wife and two kids, and I’d like activities for two kids plus recommendations for good restaurants.”
Impressive pedigree
WayBlazer, currently in beta, has an acting CEO in Manoj Saxena, who is also managing director of The Entrepreneurs’ Fund, an early stage venture investor whose IV fund is backing the project.
WayBlazer is partly the brainchild of serial entrepreneur Terry Jones, who was the founder of online travel agency Travelocity.com and the founding chairman of metasearch giant Kayak.
They have huge help on the sales front.
IBM’s Watson sales representatives tasked to travel and transportation companies have already begun selling WayBlazer products to third-parties. The reason: IBM stands to gain from increased licensing fees of Watson technology.
WayBlazer created Article source: http://www.tnooz.com/article/startup-pitch-wayblazer-aims-travel-insights-service/


