From Fast Growth to Dealing With the Recession for Jet Airways India.

Jet Airways India, headquartered in Mumbai, is an international passenger air carrier. According to their website, they fly in and out of 75 destinations with “each connected every five minutes.” This airline is surprisingly not very old, as airlines go in the industry, and had their very first commercial flight in 1993.

Of course, they’ve gone forward very aggressively in terms of expansion and improving upon their services and itineraries. Jet Airways has been acknowledged as being one of the most quickly growing airline carriers. The company serves fifty one locations inside of India and twenty four locations around the world. Let’s find out more about this up and coming airline.

Following the historic month of May 2011, for Jet Airways, company Chairman Naresh Goyal was re-elected to the Board of Governors of the IATA in early June. Chairman Naresh Goyal will serve in this position until the year 2013. Mr. Goyal’s first term ran from 2008 until 2011; this is the second time he has served on the Board of Governors. As the primary group who supervises the passenger air travel industry, IATA’s focus is primarily on maintaining proper safety standards; this is their focus, allowing the rates to remain reasonable. Ninety-five percent of the world wide commercial air traffic is represented in the two hundred and thirty members of IATA. Jet Airways bought Air Sahara and created the subsidiary, JetLite Airlines. In May 2009, the company created Jet Konnect rather than try to expand JetLite. The issue at heart concerned unacceptable regulatory delays incurred from the transfer of aircraft from Jet Airways to JetLite. It was just easier to create a new airline. Jetlite and parent company had an excellent third quarter in 2010. The combined operations enjoyed a market share of 26.9% of the domestic air passenger business in India. That figure is based on number of passengers carried which seems to be a good criteria. With those numbers, the company is India’s market leader in domestic air passenger carrier service.

A extensive history of pouring it’s wealth into its home country, Jet Airways believes in giving back to the community.

The airline believes that they owe it to India and it’s people because it is their base location. A new campaign titled “Yellow Rose” was released in 1998. Their idea was that people should be tended to as a rose with attention and encouragement. Great contributions have been offered by Jet Airways to the communities since this campaign came into affect. Clearly, Jet Airways believes that an attitude of giving to their community applies to their customers as well.

Jet Airways India isn’t yet two decades old but it’s grown at a fantastic pace thanks to forward thinking management styles and assertive marketing tactics. When you consider the monumental issues facing India as a collective society, it is to the credit of the founders of Jet Airways that they have progressed as far as they have.

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